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Director of Marketing (18-0044) in Hauppauge, NY at ePlus

Date Posted: 4/26/2018

Job Snapshot

Job Description

This position can be located in these 3 locations: Hauppauge, NY- Herndon, VA- Raleigh, NC

Job Purpose:

Are you up to the challenge? At ePlus, we engineer transformative technology solutions for the most visionary companies in the world. This takes imagination, relentless client service, and the tenacity to enable our clients to achieve their visions. Our partnerships with leading edge technology manufacturers—many of which look to us for their own technology infrastructure needs—keep us immersed across the broad spectrum of the IT ecosystem.

As a Director of Partner Marketing, you will provide strategic and tactical marketing support to the ePlus partner and alliance ecosystem in conjunction with ePlus Go-To-Market Solutions and Services.

From strategy to fulfillment to managed services, our engineering-centric solutions enable our clients to realize what it means for technology to do more.

Job Responsibilities:

  • Develop, manage and execute innovative marketing campaign strategies and tactics to maximize awareness and generate demand utilizing a variety of mechanisms including but not limited to:
    • email/nurture campaigns
    • social media
    • digital marketing
    • advertising
    • web content
    • landing pages
    • videos
    • case studies
    • solution collateral/briefs
    • eBooks, infographics
    • newsletters
    • webinars
    • intranet/field enablement resources
    • customer events
    • trade shows
    • special promotions
  • Collaborate on a regular basis with:
    • ePlus Digital, Social, PR, Regional, Operations and virtual resources
    • Key relationship owners on marketing activities aligned with partner focus areas
    • ePlus Business Development Team for funding/planning across partner ecosystem.
    • ePlus Sales Operations Team to track and report pipeline and ROI.
  • Develop quarterly and annual partner marketing plans, providing visibility on future tactics and ability to track success across executed activities
  • Regular analysis of all partner marketing and demand generation activities for the ePlus Alliance/Partner Portfolio to support partner ROI requirements as well as determine success or course correction if necessary
  • Travel required for key events
Requirements

Job Knowledge/Skills:

  • Minimum of 5 years related marketing experience, preferably in channel marketing, IT, or related technology
  • Expertise in creating innovative, digital marketing demand generation programs, a high level of social media marketing expertise, marketing automation experience (preferably Marketo)
  • Demonstrated experience promoting technology solutions to end users and partners
  • Strong working knowledge of media production (web, HTML, etc)
  • Copywriting capabilities
  • Experience in planning and project management while managing multiple priorities
  • Outstanding communication skills (written and oral), organizational, analytical and computer skills (MS Office preferred)
  • Working knowledge of Microsoft CRM and Marketo is preferred
  • Highly motivated, able to manage resources and collaborate with key teams
  • Prior experience communicating with all levels of management

Education and Experience:

  • Bachelor's degree in marketing, communications, or related field preferred
  • 5 years of management experience preferred

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  • Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities.
  • Please view Equal Employment Opportunity Posters provided by OFCCP here.
  • The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information.
  • Please note that your application (including any personal data contained in that application and your CV) will be transmitted to ePlus Inc. and may be processed by ePlus Inc. and its subsidiaries in the USA. For more information about how we process and protect your personal data please see our Privacy Policy at http://www.eplus.com/terms-and-conditions/Pages/Privacy.aspx

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